Nice to meet you
I'm Luca Ricci, and I did it the hard way first
I spent two years posting into the void before something finally clicked. I wasn't showing up as myself — I was copying what everyone else was doing and wondering why it wasn't working.
Once I stopped trying to fit a mould and started building a brand that was genuinely, unapologetically mine, everything changed. The followers came. Then the brand deals. Then the courses. Now I help other creators skip the two years of trial and error and get straight to the good part.
